The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"

نوع المستند : المقالة الأصلية

المؤلفون

1 Master student at Business Administration Department Faculty of Commerce- Mansoura University

2 Prof. of Marketing, Head of Business , Administration Department Faculty of, Commerce - Mansoura University

3 Lecturer of Business Administration, Faculty of Commerce, Mansoura University

المستخلص

  This research aimed to analyze the Relationship between Digital Transformation in Banking and Compulsive Buying among Customers of Egyptian Public Banks. Based on the literature review, researchers developed the conceptual framework of the relationships between research variables (Digital Transformation in banking, Compulsive Buying). To collect data, researchers depended on a questionnaire uploaded to Google Drive in Google form format and shared via social media channels from customers of Egyptian public banks. The collected responses were 396, The data was then analyzed using SPSS and AMOS 23. The findings show that there is a significant, positive, and direct effect of Digital Transformation in banking on Compulsive Buying. For Digital Transformation in Banking Dimensions, results showed that only Five dimensions of the six significantly affect Compulsive Buying: Perceived Usefulness, Perceived Ease of Use, Security, Privacy, Trust, Cost-effectiveness, and Web Features. Demographic differences don't have significant differences in respondents’ opinions regarding research variables (Digital Transformation in Banking, Compulsive Buying). 

الكلمات الرئيسية

الموضوعات الرئيسية

ملفات

شارك

إرسال الاستشهاد إلى

الإحصائيات